The ‘Brasilian keratin treatment’ or ‘ Brasilian blow-dry’ is essentially a protein-based treatment, which conditions and repairs at the same time as it softens hair and eliminates frizz. It won’t create poker straight locks but it makes it easier for you to recreate a salon-sleek finish when blow drying at home and it also reduces the drying time.

Keratin treatment doesn’t change the molecular structure of the hair, diligent application is vital to its success. La Brasiliana takes between  1.5-3 hours to apply depending on the length and thickness of the hair and the benefits last from between 2-4 months, dissipating gradually with shampooing. But as the condition of the hair improves with every application, you can have it done as needed and every month if required.

La Brasiliana can be applied to all hair types including bleached and chemically treated. It can also be applied immediately after a colour service but if you have the treatment and then wants a colour service, it’s generally recommended that this is done two weeks later.

It’s important to use products that are sulphate-free to prolong the benefits and avoid reversing the effects of the treatment. The La Brasiliana aftercare range, which you can buy in a salon, is sulphate-free and includes a protein-rich shampoo, conditioner and all-in-one treatment.

Price from £100